How to Murder Your Niche (And Get Away With It)
The Shocking Confession of a Nicheless Creator
I’m suffocating.
My niche is a monster.
It tiptoes into my bedroom at night, slips the memory foam pillow from beneath my head, and smotheres me with it.
Limbs flail like one of those gas station sky dancers.
Legs thrash beneath the covers, begging to be free.
My psychotic fucking niche.
It’s choking the life out of me.
Every idea…
Every obsession…
Every creative impulse…
Strangled.
And it won’t stop.
Not unless I kill it first.
When Your Niche Becomes a Noose
Why did I think this time would be different?
This niche was just like the last one.
New. Sexy. Full of promise.
Until it wasn’t.
Until it got old and predictable.
Until I found myself fantasizing about something else.
Another idea. Another angle. Another obsession.
My attention drifted.
My head turned.
And just like that…
My niche slipped into something less flattering:
A noose.
Tightening every time I showed up, pretending I still cared.
It Might Be Time to Kill Your Niche
If your niche feels like a burden, it’s time to kill it.
Chop it up.
Sauté it.
And devour it like Hannibal Lecter.
Let me illustrate the point:
Meet Bob.
Bob attends a 10-day Vipassana meditation retreat and comes home high on stillness and self-awareness.
He’s glowing.
Transformed.
So what does he do?
He builds a brand called The Mindful Monk.
He writes his little heart out.
“7 Ways to Meditate Without Falling Asleep.”
“3 Mindfulness Hacks You Can Do in the Car.”
“The Last Breathwork Tutorial You’ll Ever Need!”
Then… his energy fades.
It’s not that he hates meditation. He still values it.
But he’s integrated it. Absorbed it. Moved on.
Now he’s obsessed with fishing.
He’s neck-deep in rods, reels, lures, and lake maps.
He dreams about fish.
Talks about fish.
Lives in a YouTube rabbit hole of fish.
And yet… he’s trapped.
Because he branded himself as The Mindful Monk.
And “Monks don’t fish,” right?
Here’s the kicker:
In four months, Bob’s gonna be obsessed with poker.
Then he’ll loop again.
That’s what nicheless creators do.
The answer isn’t to kill yourself every time your obsession shifts.
The Answer is Synthesis
Bob doesn’t need a new identity.
He just needs better headlines:
“How Fishing Taught Me to Be More Mindful”
“Zen and the Art of Fishing”
“The Mindful Monk’s Guide to Playing Poker: How to Stay Calm Even When You’re Losing”
That’s the way out.
Not reinvention.
Integration.
My friend
is a perfect example of this.He built a brand called Minimalist Hustler.
At first glance, it sounds like a narrow niche.
Simple, sleek, specific.
But in reality?
It’s a wide-open container.
It gives Jamie room to talk about anything that fits the vibe:
Buying and flipping hockey cards.
Publishing short books on Amazon.
Being a part-time dog walker.
And probably ten more things by the time you read this.
If it makes money and doesn’t take much time or effort, Jamie can talk about it.
Because the brand holds the energy of the creator, not the topic.
That’s the magic.
He doesn’t need to pivot.
He just plugs his current obsession into the frame.
That’s how nicheless creators win:
Not by narrowing down, but by building containers wide enough to evolve with them.
You’re Not Broken
You’re just built different.
You don’t need a niche.
You need a system.
A rhythm.
A container that grows with you.
Because you’re not one idea.
You’re a constellation of obsessions.
And the world doesn’t need another neatly packaged expert.
It needs YOU.
In motion.
In evolution.
In truth.
That’s why I built The Nicheless Creator.
It’s a framework for people who want to build something real without pretending to be one-dimensional.
This is your permission slip to create without collapsing into one box.
Kill the niche, keep the momentum, and build something that moves with you.
Meanwhile, On Medium…
The Simple 3-Step Business Model Nobody Talks About
How to Turn Daily Articles into Passive Income Machines
Join The Nicheless Community
Nicheless is a private community for creators who refuse to be boxed in.
We’re multi-passionate autodidacts who want to monetize what we love, without picking just one thing.
That’s it for now.
Until next time,
~Evan
Love this perspective, Evan. Makes perfect sense.
Great read! And doesn't hurt that you featured me too lol... thanks my friend!